The power of tactical advertising in tech startups can not be overemphasized. Take, for example, the remarkable trip of Slack, a popular office interaction unicorn that reshaped its marketing story to break into the business software market.During its very early days, Slack faced significant difficulties in developing its footing in the competitive
Structure Count On the B2B Marketing Landscape: The Slack Case Study and its Ramifications for Technology StartupsB2B Advertising Lessons with Mark Donnigan
The power of tactical advertising and marketing in technology startups can not be overstated. Take, as an example, the sensational trip of Slack, a popular work environment interaction unicorn that reshaped its advertising and marketing story to get into the enterprise software application market.Throughout its very early days, Slack faced substant